Where at the Kosher Bagel Basket, "home of the rainbow bagel," on 90th Street and Amsterdam, a woman sitting with her three kids in one of the three tables at the front front of the store yells into her cell phone, "Avital wants a challah TWIST a TWIST not a ROLL!" while her husband, a few feet away in a crowd of people holding palms, orders two challah TWISTS with ketchup ON THE SIDE and a whole wheat everything flagel with low fat spinach egg white spread ON THE SIDE and a toasted garlic bagel with butter and scrambled eggs.